Tobiasregistret was facing some challenges regarding building a strong brand. It was necessary to establish trust to a broader audience. As a result of this, the consequences are instead a lack of awareness of their important work.

To increase awareness of Tobiasregistret, it was therefore crucial for the organization to develop an updated and targeted communication strategy.
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This was a project I was part of in fall 2023 together with Tobiasregistret x Brobygrafiska. We conducted the analysis process together, but my main responsibility was the target audience analysis. We collaboratively created lo-fi wireframes, conducted ten scenario based tests, and mockups. Also, we documented the whole process, and created a graphic manual. Furthermore, I created all the illustrations, posters, and Instagram posts.